On-page optimization refers to the process of improving the quality of website from within. In simple language, optimization of content, text and name are known as on page SEO. On page optimization is based on four pillars (Focused keywords, Meta descriptions, heading & ALT tags and Uniqueness of the content.) The significance of on-page optimization for a given business shouldn’t be undermined.
Hypothetically speaking, a potential customer lands on your website’s link in order to access the information about a product, say a car, Audi A6.) He tries to access the brochure page of your site but for some reason, the page seems quite irresponsive. A bit disappointed, he wishes to converse with you, seek assistance - clicks on “CONTACT US.” To his utter surprise, the page’s link is redirected to some irrelevant URL.
What are the odds that he will waste any more of his time? For what it’s worth he may never come back. This was one potential customer you lost. Imagine losing a hundred or thousand due to poor optimization of your pages, unaffordable, right? The idea is not to scare you but prepare you.
Here are 4 best practices for on-page optimization that will help you build a better website.
In today’s era of stiff competition, a business is dependent on its online reputation, online reputation can only be maintained by a synchronized and ergonomic website. Your target audience has to have the share of their satisfaction.
If your user finds the information relevant and useful, he will share it; this will ultimately lead to the acknowledgment of your content by search engines. Result? Your article features on the first page of Google.
It is important to note that Google has a pre-defined set of guidelines, and whether or not your webpage’s content is in accordance with those guidelines determine the position of your entire website. Ultimately the position of your business! The point being – on page optimization increases your ranking in search engines.
A pro tip – Your user is supposed to connect with your content, only then can you expect better returns. So work for them and make your content worth their time and read.
Next fundamental is the optimal use of focused keywords. User’s intent and focused keyword are matched to optimize a website’s content. Knowledge of most searched keywords is essential to target the desired customers.
Content including highly competitive keywords takes a lot of time to climb up the searches owing to stiff vies among different websites. Best on page optimization practices involves a perfect combination of highly competitive keywords and relevant variations (less competitive) in the SEO content.
To know about the most commonly used keywords on the internet you can always use tools like, Keyword Suggestion Tool. This is one stop destination and definitive source of important keyword ideas to optimize your website by enriching it with a focused keyword for targeted audience. This tool extracts keyword suggestions from all search queries, filters out typos and spelling mistakes, and eventually bands them up together.
One can run search suggestion tool to reveal heaps of relevant and popular keyword ideas from Google and Yandex. This tool helps you in guiding and optimizing your keyword strategy as well. It includes monthly search volume of that keyword, competition, and even suggested terms you might not have considered.
Once the focused keyword is optimized, you’ve to make sure you use it in the Meta description. Meta description is the short summary of your content that directs potential customers to your page if relevant keywords are used optimally.
Although Google made it quite clear that Meta description alone won’t affect the website’s ranking by announcing the same back in the year 2009, still they are the best chance to not only improves your SEO ranking but its descriptive nature helps you in attracting potential visitors to your site.
Different sections of the website content are represented by another crucial SEO tool – Heading tag. Search engines run their scan and spam those websites whose content and header tag doesn’t match. On-page optimization ensures that the h1 tag not only has focused keywords in it but also the relevant content.
Subsequently, other tags like h2, h3 and ALT (Alternate tags) are to be optimized to improve the SEO ranking of the website. It is advisable to take full advantage of Meta tags (description, geo, author, canonical, property etc), HTML tags, W3C validations, webmaster tool settings, and a star rating, which makes the page highlighted in the search result and increase the CTR amongst other ratings.
There are always extra marks for better presentation. Work on properly formatting the content, try to make it uncluttered, eye-catching, etc (so that user stay on your page for more time). Use multiple content type like audio, video, text, images, documents (pdf, excel etc). Truth be told, no one likes dull web page anymore.
Implementation of the sales funnel is essentially important. In other words, no matter where the user lands (landing page could be any), the user should take the path to the sales pages and hence execute the desired action. Work for higher conversion rate and lower bounce rate.
The uniqueness of the content is the final factor that decides your place in the search engines. Not only should the body of the content have a good density of keywords but it should be at least 90 percent unique. Google’s algorithm is designed to report plagiarized content and you may be penalized for it as well. On-page SEO keeps a regular check on your content and allows you to rank better.
Take it as an advice from a person with experience, plagiarism does nothing but degrades the ranking of your site. Google will only acknowledge you if you do not copy other’s work. Tools like Smallseotools is one of the free tools that will help you deduct plagiarism level of the content.
Creating a website for business is not that bigger deal, managing and running it, however, demands a substantial amount of knowledge and skill. Don’t be skeptical about professionals and seek their assistance if needed.