Bollywood actors truly need a crash course in using social media, especially when sensitive issues dominate the media narrative.
Minutes after Dera Sacha Sauda chief Gurmeet Ram Rahim Singh was convicted by the CBI in a sexual exploitation case, his supporters created a riot-like situation in Panchkula, Haryana.
According to reports, 12 people, who are yet to be identified, have been killed.
While Bollywood usually steers clear of passing a comment on such issues, actor Sidharth Malhotra, whose new film opened in theatres today, couldn't resist the urge to, well, stay shut.
In what will go down as one of the worst promotional tactics ever used (not to mention, very un-gentlemanly as well), Malhotra decided it was smart to tweet:
— Sidharth Malhotra (@S1dharthM) August 25, 2017
He should have stopped at, "Please stay safe." That was it. You had made your point, Sid.
Twitter was obviously mad at this blatant movie-promotion under the guise of faux social consciousness.
Hey man. Fuck right off.— Part-Zoë Part-Zelda (@BucketheadCase) August 25, 2017
Yeh toh Sachin ka bap nikala promotion me .😂😂😂😂— Chintan Shah (@chintan20) August 25, 2017
These should have been two separate tweets lol— Hani (@rf_fangirl) August 25, 2017
You can wish them peace without promoting your film Sid
I am planning to go to #Panchkula just give me the movie in phone. I would love to watch it between teargas and bullets.— Chandler Bing (@honest_jokes) August 25, 2017
After this shameless tweet people should bycott his film— Sadak ka Gunda 😎 (@Raggi03) August 25, 2017
Did you seriously just try to plug a film via this disaster? Play it back in your head and tell me it wasn't an idiotic thing to do.— Ser Vikas Munipalle (@PabloVikasso) August 25, 2017
Seriously, fuck off. This is not the time for you to plug your movie.— Anand Katakam (@anandkatakam) August 25, 2017
After being called out for his shamelessly opportunistic tweet, Malhotra tried to do some damage control but it was clearly too late.
Next time, just:
Also see on HuffPost: