The stretch marks are indeed the models’ own, a spokeswoman for the brand told HuffPost. Asos only retouches clothing and products in its photos, usually adjusting the color so they’ll look more like they do in real life, she added.
Here are a few more shots from the site.
We and our stretch marks are so ready for swim season. Well done, Asos!
Also on HuffPost
Mom Embraces Stretch Marks, Proves She Looks Great In Her Calvins