Lenskart, an online Indian eyewear portal is drawing widespread criticism for a marketing stunt it tried to pull with an SMS it sent out this afternoon, following the news of the devastating earthquake in Nepal today.
“Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends @ http://www.lenskart.com/refer-sun”.
The SMS was screen-shotted and shared on Twitter, and the backlash has been swift. In a few hours, became a trending topic in India on Twitter.
— Sexist ChopdaSaab (@Keisar_) April 25, 2015
— Bruce (@GhantaGuy) April 25, 2015
To their credit, Lenskart apologised for its choice of words, but they aren’t winning any brownie points for using a template message.
We apologize for the accidental choice of words.Our intention was not to hurt anyone's feelings.We are extremely sorry - Lenskart— Lenskart (@Lenskart_com) April 25, 2015