Micromax has introduced a new affordable Android smartphone called the Canvas Spark for Rs. 4,999.
The smartphone will retail on a flash sale basis on Snapdeal, with registrations starting today, until 27th April.
The 3G enabled phone is fitted with a 4.7-inch qHD display, quad core CPU, 1GB of RAM, and 8GB of storage. The phone the latest version of Android, Vodafone users can avail of 2 months of 3G browsing for two months.
Micromax hopes to take on feature phone manufacturers with the Canvas Spark, which outsell smartphones by a factor of five, according to Mr Vineet Taneja, CEO, Micromax Informatics Ltd.
“Around 70mn Indians are upgrading to smartphone annually driven by the need to get connected to mobile internet. If we look at the current scenario, only 2mn smartphones sold monthly are under Rs 5,000/- vs. over 10mn feature phones which presents a huge opportunity to upgrade through a new offering.” he said in a press statement.
The Canvas Spark will be available in two colours — white and gold, silver and grey. The phone is pre-loaded with apps from Hotstar, Newshunt, Saavn, Snapdeal, PayTM, and Quickr.
Specs At A Glance
• 4.7-inch (540x960) qHD IPS display with Corning Gorilla Glass 3
• Android Lollipop 5.0
• Comes with 21 language support through Reverie
• 16m colour depth
• 1.3 GHz quad core Cortex A7 processor (supporting both 900 and 2100 MHz 3G bands)
• Mediatek MT6582M chipset
• Weight – 134g; 8.5 mm thickness
• 8MP AF rear camera with M8 Largan lens, OV sensor 8858 and Flash; 2MP FF front camera
• Face beauty mode in rear and front camera
• 1GB DDR3 RAM; 8GB ROM
• 2000 mAh battery providing a backup of 335 hours on standby mode
• Expandable memory of up to 32GB