04/07/2015 8:31 AM IST | Updated 15/07/2016 8:25 AM IST

Swapan's Picks: 5 Women's Wear Labels That Show Less Is More


I like shopping for my wife.

Fortunately, we have similar tastes so mostly we are on the same pleat so to speak. Plus this summer I was seeking subtlety and simplicity: the hallmarks of my wife's style.

So here are five women's clothing brands that I hopelessly fell in love with this summer.


I first saw clothes by ekà at Ensemble. I was drawn to the simplicity of the brand. The accent is on natural fabrics and minimal yet deep detailing. Very Japanese in its vocabulary. Utterly unfettered as well.


Simran Chaudhry started off making clothes for dolls before evolving to designing women's wear. The emphasis is on happy clothes. Lovely limes. Poised polkas. Hidden details. Jackets paired with dresses. Once casual. And then in a moment, a whiff of the quasi formal. And fabulous, soft fabrics to boot. Write to her at

Naushad Ali

I stumbled across Naushad Ali at a tony store in Jaipur called Teatro Dhora. And I have to confess that I was gob smacked. His is an ode to indigo dyeing. And also a tasteful tribute to the weaving traditions of old villages cross India. Curved cuffs. Free and flowing. Wooden buttons. Extraordinary elegance.

The Orient Line

Srimoyi Bhattacharya oozes grace, panache and an easy elegance. A very less-is-more lady. So when she and Megan Ryley put together a loungewear line, I expected nothing short of supreme style. Their clothes are whispers. A hush within the hullaballoo. I think true luxury is lived in. Not brought out. Their clothes are just that. Intimate. Unintimidating.

The Summer House

How does one inject poetry into a simple shirt? How does one give it a tasteful twist? To find that out, check out the collection at The Summer House. The minimalism shows excess the middle finger. These are beautiful clothes without a shred of flamboyance. Captivating cuts. Pregnant with poise.

These brands are all telling of the times. Where a certain simplicity stands out. Where grey hair celebrates. Sometimes quietly. And sometimes with a little jig. There is a certain quiet in these brands. And then some conversation.

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