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24/07/2016 4:59 AM IST | Updated 24/07/2016 4:59 AM IST

The Art of Crafting the Best Blog Post Titles

Ever wonder why you click the blog post link to check it out?

Probably, your instincts told you that this could be an interesting read or you may need that sort of information, from there on wards, one part of the plan ends to begin the next one. The art of crafting the blog post title is a key trait not only for bloggers, but also for content marketers, entrepreneurs, and social media experts. However, I’ll dig deeper into this and keep this guide a  headings-oriented. The reason behind this is that the next time you sit on your couch with the coffee on your table, you instantly remember this article.

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In this article, you’ll get your hands on various techniques and psychological impacts that will eventually help you develop the most suitable and appropriate blog post titles ever.

Do you know why this is important?

Because everything you do in a blog post begins with a blog post title.

Because the title will impact the tone of your message.

Because you won’t deliver help, if your title doesn’t look promising.

Without any further due, let’s get into this and start learning the art of crafting the best blog post titles. There are five essential steps involved in the process. Once you go through these steps, you’ll ultimately feel the essence of what it requires to create the engaging and beneficial blog post titles. Take a look at the 5 steps:

#1) - It Must Revolve Around the Problem Solving

At step #1, be clear that you want some specific people to get through and this piece of content is your chance to make the most out of it. The idea of crafting a successful blog post title begins with the urge to solve a particular problem. The more a blog post title is towards helping the audience, the easier it would become to cover the terrain, meaning, when the author does remember the core of the blog post which could help the audience, it’s more likely that he won’t get distracted from the target.

The arousal of different views in an author’s mind is a normal phenomenon but keeping himself distraction-free is the art we all need here. That will eventually keep us focused on the problem solving. Therefore, if our mind slips towards something else while writing the article and we add up something less-valuable to it, that would create a big impact on the solution-part. Take the example of shooting sport, if you’re distracted for even a fraction of the second, you might miss the target no matter how good your aim is.

#2) - It Must Cover the Impulsive Topic

At step #2,  we’re going to study the intensity of the topic that we’re publishing and hoping the readers to come over and read it. Ask yourself a question, why would they come to read it in the first place?
The purpose of this article is to help guide bloggers and content creators to understand the importance of critical phenomenon. Have you ever noticed why people consider watching ‘Breaking News’ over regular hourly news? That’s because it could be important and coming out of nowhere, regardless of the regular TV schedule.

It breaks the schedule and the network wants you to listen just in time. The concept of sharing this example is that your content should be important for the audience and the blog post title must ensure that it catches the eyeballs. One of the attractive ways of doing that is by creating the most wanted and desirable content for the specific audience in your market. The readers would always cut the unimportant part and pick up the necessary things to check out. When you get your shot ready (meaning, you’re publishing your blog post), double-check the title that whether or not it astonishes the readers.

#3) - It Should be Short and Precise

At step #3, we’ll be discussing the appearance and beautification of the blog post title assuming everything else goes well. It’s true that having an impulsive topic and problem solving ability are the plus points but in order to build a momentum, the blog post title must be short and precise.

For instance, a blog post title such as ‘5 Ways to Improve as a Blogger’ will be preferred over the title ‘5 Things You Should Do to Earn Money and Become a Successful Blogger’.

It’s not the debate that how many of you would choose the first one and how many of you would choose the second. There are always people who go otherwise. It’s up to you what you think. I’d certainly go for ‘5 Ways to Improve as a Blogger’. The reason is that it gives away the purpose, message, and intent in a short period of time, not to mention it looks pretty awesome. When a message is delivered quickly, it does have an impact on the reader because when he understands quickly, he tends to look further at the content, and at that point you blog post title wins.

#4) - The Sound Must be Promising

At step #4, we’ll analyze two things that will ensure that the blog post title you’re creating must look promising to the readers. Have you heard about the Love at First Sight? Yeah, it’s pretty much the similar thing but here we’re thinking about falling in love with the content. There are two things involved in making the sound of your blog post title promising.

1) The real-life solution.

2) The psychological connection.

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Have you seen The Avengers film? When the S.H.I.E.L.D executes had a discussion with the Nick Fury, (the director of S.H.I.E.L.D.) about calling the avengers, one of the executes say that ‘the war is won by the sentiment’, and then Fury replies back “No, it’s won by the soldiers”. At that point, the idea of calling the avengers was promising. The point is, your blog post title should left readers no option than to open it and read it. When you keep that situation in mind while creating the titles, you’ll definitely improve the art of making the blog post titles.

#5) - It Must be Grammatically Correct

There is no other way around than writing the grammatically perfect blog post titles. It’s the starting point of the readers’ engagement, either it does or it doesn’t. So, crafting the grammatically wrong title will clearly a no-go signal to the readers that will be ready to jump on to your content from search engines as well as social media. For instance, a blog post title such as ‘Why I Fell in Love with Blogging’ would be better than ‘10 Reason Why I Fall in Love with Blogging’… This is really a basic mistake of form of verb that could intrigue the readers to stop checking up on your content.

Similarly, another example is, ‘Why You Should Start Writing a Blog?’… It seems nothing wrong with the statement but the question mark at the end of the sentence specifies it as an interrogative sentence, whereas the tone of the sentence isn’t really a questioning-oriented. It would have been a lot better if the title was ‘Why Should You Start Writing a Blog?’… I’m not being a grammar nazi here, but when it comes to creating the blog post title, I’m making sure that I deliver the best out of my knowledge. I’ve seen people making this basic mistake while creating their blog post titles over and over again.

Conclusion

This purpose of this article was to help educate the bloggers and content creators about crafting the blog post titles. The best part is that things never end here. If you’re worried at this point that you’ve done a lot of work or you’ve published lots of article without ideally designed the blog post titles, then trust me, you don’t have to worry about that. I’d rather be happy if I were you because from now on I would have a chance to make it right, in fact, I’d be more enthusiastic about creating the next blog posts with amazing titles. It doesn’t matter if your next blog post doesn’t get much traction, maybe, the one after that would get that attention because being there and trying matters. As Adam Grant shared the quotation of C. J. Skender in his book ‘Give and Take’. Skender said, “Success doesn’t measure a human being, effort does.”

Always remember, it’s up to you whether you stop progressing or you keep doing it.

So tell me something…

What will you do better the next time you publish a blog post?