A Twitter user has pointed out that popular Hindi TV serials Bhabiji Ghar Par Hai and Tujhse Hai Raabta have been praising Prime Minister Narendra Modi and the BJP government’s pet schemes in their recent episodes.
While Bhabiji Ghar Par Hai airs on &TV, Tujhse Hai Raabta is telecast on Zee TV, both run by Zee Entertainment Enterprises Ltd.
A Twitter user, @VictimGames, tweeted a clip from the episode of Bhabiji Ghar Par Hai that aired on 4 April. One of the characters in the show is seen praising Modi’s Swachh Bharat Abhiyan, saying “Ek woh aadmi hai jo din raat desh ki akhandata aur swachhta ki baat karta hai. (There is that man who only speaks of a united and clean country).
He even provides an explanation for why the Swachh Bharat Abhiyan did not succeed: “Do you know, when a few years ago the ‘swachhata abhiyan’ was introduced, only because of lack of awareness, the ‘abhiyan’ did not succeed. But today because of a hardworking ‘neta’, the ‘abhiyan’ is active again.”
In another episode the central character, Bhabiji, is seen telling her husband that the government has started the Ujjwala Yojana to reduce the indoor pollution which affects women and children in India’s villages.
Another Twitter user, @MautKaPashinda, tweeted a clip from Tujhse Hai Raabta, where one character is seen talking to her grandmother about the Mudra Yojana. The grandmother says, “Five years ago this would have been impossible.” This episode was aired on 2 April.
HuffPost India has reached out to Zee to ask whether these are organic dialogues or not, and will update this article once they respond.