TECH
26/03/2019 8:16 AM IST

Apple TV+ Announced As New Subscription Streaming Service To Rival Netflix

Jennifer Aniston and Reese Witherspoon will star in one of its first original shows.

Apple has announced details of its new TV streaming service, Apple TV+. 

The subscription service will be a rival to Netflix, boasting hours of high quality, original content.

Apple said it will be “the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries”, as the news was announced at Monday’s Apple Event in the US.  

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Apple TV+ was announced at a special Apple Event on Monday

They have already been working with the likes of Steven Spielberg, Reese Witherspoon and Jennifer Aniston among others on a new raft of shows and films. 

Hollywood director Spielberg appeared on stage at the event, saying: “I’m so grateful to be here today. This is my first time at Apple, the place where imagination and technology join forces.”

Reese and Jennifer were also joined on stage by Steve Carell to talk about their series The Morning Show. 

NOAH BERGER via Getty Images
Reese Witherspoon, Jennifer Aniston and Steve Carell will star in The Morning Show for Apple TV+

Jason Momoa and Alfre Woodard also announced details about their project, See.

JJ Abrams, M Night Shyamalan, Sofia Coppola, Ron Howard and Octavia Spencer also appeared in a preview video for the company’s new service.

 

Apple TV Plus will be ad-free, available on demand, and be available to watch both online and offline. 

It will roll out in 100 countries in the autumn, but it is not yet know exactly where or what cost subscribers will have to pay for the service. 

Apple is also rolling out an update to its Apple TV app in May that will allow people to access programmes from other channels and providers, such as HBO and Amazon Prime.

News of Apple TV+ follows the announcement of another new streaming service, BritBox, which is a joint venture between the BBC and ITV. 

Launching in the UK later this year, it will become a library to hundreds of favourite BBC and ITV shows, as well as hosting a range of original new series.