Among the most popular video formats online are animations. Animated gifs were named as one of Facebook's top three ad-formats for 2016, as they leverage "one of the web's most popular forms of viral media with sleek movements that wow the eye." The research found that they generate tons of views which are easy to share. They are also easy to produce. Imagine if such powerful forms of video were used to spread awareness and education about healthcare in a country like India.