Companies with women in leadership positions consistently do better. Nasscom pointed to an Economic Times study several years ago that Indian firms headed by women had a compounded annual growth rate of 35% compared with 21% registered by the Bombay Stock Exchange (BSE)-30. Their profits grew by 56% over five years compared to the BSE-30 firms' 27%. Despite the evidence, India lags behind the rest of the world when it comes to corporate leadership roles held by women.
Ashraf Engineer is principal consultant with Pitchfork Partners, a strategic communication and marketing consultancy. He is a professor of brand communication and a former journalist.
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