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Zoya Brar

Founder & MD, CORE Diagnostics

At 26, Zoya Brar is possibly the youngest head of a healthcare start-up that talked of high-end diagnostics. The idea of a referral laboratory, CORE was founded by her in 2013, on the principles of precision, advanced testing techniques, next-gen technology, and transparency. Zoya was brought up in Chandigarh, Ludhiana, and Delhi in her early years and her teens by a single mother, herself a successful healthcare executive. “I learned about leadership through osmosis,” she says. Besides that, at the school level, she honed her leadership skills in various roles while writing for the Youth Parliament, being a part of the debating society, organizing street plays, working for Parivartan—an NGO aimed at helping people with disabilities, working directly for the Chairman at the WLC group. She graduated in Sociology from Lady Sriram College, and got a job with Google immediately, where she worked for 2 years before she decided to go the entrepreneurial way.  Zoya is an avid reader—of prose and poetry, is an occasional blogger, and is writing her first book—a work of fiction. Zoya speaks on entrepreneurship, people-friendly work environments, success mantras, and women’s issues. Within a few months of launching, the first thing Core Diagnostics did was to merge with Palo Alto, US-based diagnostics chain OncoMDx. CORE raised INR 25 Crore in initial funding from the Silicon Valley-based Artiman Ventures, and in a little over 3 years, has established CORE to be synonymous with innovation in clinical diagnostics. Meanwhile, the business has grown nearly 10% every month and has attracted an additional INR 25 Crore in funding.