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Marketing and communications professional

Sundar is a marketing and communications professional specialising in Product Marketing, Digital Marketing, and Public Relations. Sundar is an MBA in (Marketing) from Narsee Monjee Institute of Management Studies and did Masters in Mass Communications from University of Hyderabad and also holds bachelors degree in Journalism and Communications. He contributes article in mainstream press and blogs. Sundar is an ardent traveler and loves photography.

The Key Flaw In The Indian Tourism Industry

"Make in India" is an enchanting slogan rallying the global investment community to come to India and manufacture their products in India. The objective is to attract capital and technological investm...
22/07/2015 12:49 PM IST
Bloomberg via Getty Images

The Big Turn Off: 7 Reasons Why Myntra And Flipkart May Lose Users

Myntra has already shut down its website and Flipkart intends to follow suit by the end of the year. This uni-channel approach seems like a big, bold -- and odd --bet. Will it pay off or result in customer defection? We will have to wait and watch. Right now, though, from the consumer point of view, the "app only" decision seems arbitrary, deceptive and inconvenient.
26/05/2015 8:29 AM IST