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Shabnam Panjwani

Head, Marketing and Communication, Edelweiss Group 

An advertising and marketing professional with over 20 years of experience in the field, ShabnamPanjwani started her career with DaCunha Advertising after doing her post graduation from Xavier Institute of Communication, Bombay. Shabnam later moved on to Everest Advertising – a DY&R Agency where her last assignment was as Head of the Mumbai Branch. She has been credited with managing and building brands which are currently household names across varied industries such as FMCG, aviation, foods & beverages, personal care, entertainment, durables, telecommunication, financial services and others. Shabnam joined Edelweiss in 2006 and as Head of Marketing & Communications has been one of the driving forces behind building the Edelweiss brand. This has led to Edelweiss being declared a Business Super Brand as well as wining 4 Abbys for excellence in advertising in 2010.