Rekha Raghunathan

Blogger and editor

Rekha Raghunathan is 'Editor at large' consulting with India Water Portal and Indian Institute for Human Settlements. She <a href="" rel="nofollow">blogs</a> occasionally, reads randomly and trains often.
Amazon's Aur Dikhao Ad: All Show, No

Amazon's Aur Dikhao Ad: All Show, No Tell

Amazon India's new "Aur Dikhao" (Show Me More) ad campaign has generated quite a lot of buzz, most of it quite positive. The ad is amusing enough and its purpose seems straightforward - highlight the variety of products available on Amazon India in a way that connects with the Indian psyche. But there is a more subtle message if you can manage to tune out the jingle and urgent imagery.
29/04/2015 8:17 AM IST