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Reeta Gupta

Advocacy, Storytelling at The Network

An MBA in Human Resources and Project Management, Reeta Gupta started her long-form writing career with the Economic Times in Strategic Marketing and General Management Review.

Sample here.

Subsequently she founded The Network, a firm that specialises in content and brand building methodologies, with a unique media relationship ability.

She is a member of the The Big History Institute, funded by Bill Gates and led by Dr.David Christian, and has written several papers on “how human evolution determines how we respond to communication” on her blog

The roster of companies she has worked with includes Samsonite, LOreal, Asian Heart Institute, Pentair, Jumboking, , Crossword, Indian Institute of Packaging, SP Jain Global etc;

She mentors start-ups and is a columnist on, specifically focussing on building brands through content marketing and positioning.

Articles from her blog and yourstory are often reproduced in international journals and compilations on content marketing and brand building.
Kangana Vs. Hrithik In Cold Hard

Kangana Vs. Hrithik In Cold Hard Numbers

As Kangana Ranaut receives yet another National Award, for yet another superlative performance, we took a look at her brand monitor and that of her alleged former lover and current bête noire Hrithik Roshan. Luckily, opinions are passé. There's data to evaluate everything. First, a little bit of old world wisdom. When two people fight, the winner is always someone else.
07/05/2016 8:17 AM IST
Aamir Khan And Brand

Aamir Khan And Brand Intolerance

Aamir Khan has no brand endorsements left in his kitty. Ostensibly because of his recent statement on 'intolerance'. Do you think an intelligent, successful man like Aamir 'forgot' to consider the consequences of his statement? Highly unlikely.
12/02/2016 8:10 AM IST
Where Are Your Stories, Brand Indian Armed

Where Are Your Stories, Brand Indian Armed Forces?

Brands like the British Army's Special Air Services (SAS), the US Navy's Sea, Air and Land Teams (SEALs) and Israeli Shayetet13 have been built on stories. They are "dangerous". Their training is rigorous, with high dropout rates. It is all part of their folklore. The Indian military has not even taken baby steps to build its brand.
25/01/2016 8:22 AM IST