The decision to go app-only seems to have stemmed from a number of factors - Myntra running fairly well on its app platform, the speculation that m-commerce will take over e-commerce, more customer information resulting in personalised services, ease in pushing notifications to the customers, saving costs for running a desktop website. However, a number of variables suggest that keeping the desktop site live is absolutely necessary for Flipkart to stay in the competition in the long run.
Former operations analyst at Flipkart
The writer was a former operations analyst at Flipkart. He is an alumnus of Indian Institute of Technology Hyderabad and the Takshashila Institution, a think tank and school of public policy.
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