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Nischala Murthy Kaushik

Marketer, writer

Nischala Murthy Kaushik is a marketer who enjoys work which has a jazz and bass of logic, creativity and making a global impact. Her expertise is to craft and design high impact marketing strategies for emerging and high growth technology areas like blockchain, cloud. She believes the equation to marketing success is moving the dot from mind-share to market-share to profit-share. Her claim to fame is a TEDx talk, being among Twitterati and featuring in several global “Best in blogging” lists. You can read more of her writings on her blog.

Why Wait For Death When You Can Say Goodbye Now?

When the news came a few weeks ago that Malaika Arora Khan and Arbaaz Khan were headed for a split, I was intrigued. Not because I am a fan or a Bollywood aficionado but because of how this news contrasted with the usual rosy media coverage of their family vacations, joint enterprises, TV appearances together and generally blemish-free life. They seemed to have it all--chemistry, reasonable success, money, family support--so what could have led to such a strain?
18/04/2016 2:57 PM IST

B For Blockchain, C For Content, D For Do They Work Together?

A payment infrastructure like Blockchain makes it possible to trust and transact with anyone in the world in real-time without any intermediary (like a bank). So if I really like what Seth Godin has written, or what Arianna Huffington has written, or what Malcolm Gladwell has written and want to pay them in some way, I should be able to do it in a single currency and they should be able to receive and use that currency for anything they wish to buy!
22/02/2016 11:07 AM IST

10 Fail-Proof Ways To Love Yourself Every Day

As I look at my own life, and observe the lives of the people around me, I see quite clearly that there is no universal definition of love. However, what is universal is that love has always been a very powerful, positive and transformational human emotion. I think one of the best tributes to "love" is to love yourself unconditionally. Here are some ways to do just that.
31/01/2016 12:00 AM IST
sjenner13 via Getty Images

10 'M's That Can Make Or Break A Woman's Career

There are a number of factors that affect the trajectory of a woman's career, starting from how she was raised and right through to her experiences with marriage and motherhood. As I was thinking about these factors the other day, I realised that they all - rather conveniently! -- happen to start with an 'M'. So here are 10 Ms that play a key role in deciding the course of your career.
28/01/2016 8:26 AM IST

10 More Life Lessons Our Kids Need to Learn

A while ago, I wrote a post titled ""9 Life Lessons Our Kids Need To Learn". The post generated a buzz in my personal networks, with many friends telling me it compelled them to think through their role as parents. Many of them also shared a number of other life lessons that they hold to be equally important. They are right! So, here goes.
23/12/2015 2:01 PM IST

5 Situations Where The Word ‘Sorry' Means Nothing

Most of us say "sorry" when something we said or did, whether or not it was intentional, had negative outcomes or consequences. But, ultimately, the most important question is: how effective can a "sorry" be? Can a "sorry" make everything OK? The answer is no -- simply because in some instances the words or deeds have created irreparable damage in someone's life. So, what are those situations in which a "sorry" really not does help?
04/11/2015 8:18 AM IST

How Mobile Payments Can Transform Consumer Experience

Let me start with a personal confession. For the very first time in my life, I used Uber in June 2015. Why? Out of sheer necessity. Needless to say, after one experience as a user I've become their advocate and fan. All it took was 39 minutes of my time, from mobile app download to destination. What was it that appealed to me so much in a 39-minute interaction?
08/10/2015 8:16 AM IST
Stuart Jenner via Getty Images

17 Reasons Why A Woman Should Work

Many times I wonder why she should work - your friend, wife, mother, mother-in-law, daughter, sister, any woman. After all, society accepts it if a woman stays home to look after her family's needs. And to try and juggle the responsibilities of home with work requires a feat of endurance, day after day. It's not an easy world out there, at the workplace, the public arena. So, why should she work?
20/08/2015 8:16 AM IST
by Helen Cat via Getty Images

The Great Indian Tuition Raj

I was interacting with a bunch of kids in the local playground a few days ago. In the course of idle banter, I asked them about what they did when they came back from school. "Tuitions, aunty," they all said. And they all were studying in top-rated schools charging hefty fees in the locality.
21/07/2015 8:11 AM IST

Why Retirees Shouldn't Hang Up Their Boots Just Yet

When I look at the younger and older generations, I think they beautifully complement and supplement each other. What one has the other does not. What one gives the other desires to get. All that is needed is to bring these worlds together. How? With the power of technology. The answer is really a marketplace ecosystem which brings potential opportunities to the retired workforce. So what does this mean?
25/06/2015 8:47 AM IST

9 Ways That Reading Will Change Your Life

I want to talk about some of the wonderful benefits I've experienced because of my reading habit. It does not really matter what you read -- a book, paper, magazine, blog, research paper, publication, mail - as long as you do it regularly.
08/06/2015 8:15 AM IST

12 Reasons Why People Have Extramarital Affairs

It seems that many people around me are having extramarital affairs, regardless of their socioeconomic background. Some instances come as a shock because things seemed to be going well in the marriage. You can't help but wonder -- Why? Something obviously went wrong somewhere. In this post, I am listing some possible reasons as to why people indulge in an extramarital affair, based on my own observations and conversations with those who are pursuing relationships outside of their marriage.
22/05/2015 8:13 AM IST

9 Life Lessons Our Kids Need To Learn

Today, as I step back and ask myself where I learned the most important lessons that took me through the great, good, bad and ugly that life threw at me, the answer is clear. Life itself was my best teacher and it taught me some valuable lessons. I sometimes wonder why no one ever spelled them out to me. Here are some life lessons I want my children (and indeed all children) to learn sooner than later.
07/05/2015 8:13 AM IST

12 Choices That Can Change The Course Of Your Life

Over the years I have come to believe that life is eventually about choices. The choices you make now can shape your day, shape your views, shape your experiences, shape your thoughts and shape your life...
27/03/2015 8:12 AM IST