Nischala Murthy Kaushik is a marketer who enjoys work which has a jazz and bass of logic, creativity and making a global impact. Her expertise is to craft and design high impact marketing strategies for emerging and high growth technology areas like blockchain, cloud. She believes the equation to marketing success is moving the dot from mind-share to market-share to profit-share. Her claim to fame is a TEDx talk, being among Twitterati and featuring in several global “Best in blogging” lists. You can read more of her writings on her blog.
When the news came a few weeks ago that Malaika Arora Khan and Arbaaz Khan were headed for a split, I was intrigued. Not because I am a fan or a Bollywood aficionado but because of how this news contrasted with the usual rosy media coverage of their family vacations, joint enterprises, TV appearances together and generally blemish-free life. They seemed to have it all--chemistry, reasonable success, money, family support--so what could have led to such a strain?
A payment infrastructure like Blockchain makes it possible to trust and transact with anyone in the world in real-time without any intermediary (like a bank). So if I really like what Seth Godin has written, or what Arianna Huffington has written, or what Malcolm Gladwell has written and want to pay them in some way, I should be able to do it in a single currency and they should be able to receive and use that currency for anything they wish to buy!
In my experience, too many businesses make the mistake of talking too much about themselves and not enough about their customers. In short, what they need to do is have a ready answer for the question that lingers in every customer's mind: "WIIFM?"
As I look at my own life, and observe the lives of the people around me, I see quite clearly that there is no universal definition of love. However, what is universal is that love has always been a very powerful, positive and transformational human emotion. I think one of the best tributes to "love" is to love yourself unconditionally. Here are some ways to do just that.
There are a number of factors that affect the trajectory of a woman's career, starting from how she was raised and right through to her experiences with marriage and motherhood. As I was thinking about these factors the other day, I realised that they all - rather conveniently! -- happen to start with an 'M'. So here are 10 Ms that play a key role in deciding the course of your career.
A while ago, I wrote a post titled ""9 Life Lessons Our Kids Need To Learn". The post generated a buzz in my personal networks, with many friends telling me it compelled them to think through their role as parents. Many of them also shared a number of other life lessons that they hold to be equally important. They are right! So, here goes.
Most of us say "sorry" when something we said or did, whether or not it was intentional, had negative outcomes or consequences. But, ultimately, the most important question is: how effective can a "sorry" be? Can a "sorry" make everything OK? The answer is no -- simply because in some instances the words or deeds have created irreparable damage in someone's life. So, what are those situations in which a "sorry" really not does help?
Let me start with a personal confession. For the very first time in my life, I used Uber in June 2015. Why? Out of sheer necessity. Needless to say, after one experience as a user I've become their advocate and fan. All it took was 39 minutes of my time, from mobile app download to destination. What was it that appealed to me so much in a 39-minute interaction?
As I revisited the ABCD to teach my baby, I could not help but wonder if there was an alphabetic code for life as well. This is my attempt to discover the ABCD of life, as I see it, as I know it, as I understand it.
Many times I wonder why she should work - your friend, wife, mother, mother-in-law, daughter, sister, any woman. After all, society accepts it if a woman stays home to look after her family's needs. And to try and juggle the responsibilities of home with work requires a feat of endurance, day after day. It's not an easy world out there, at the workplace, the public arena. So, why should she work?
I was interacting with a bunch of kids in the local playground a few days ago. In the course of idle banter, I asked them about what they did when they came back from school. "Tuitions, aunty," they all said. And they all were studying in top-rated schools charging hefty fees in the locality.
When I look at the younger and older generations, I think they beautifully complement and supplement each other. What one has the other does not. What one gives the other desires to get. All that is needed is to bring these worlds together. How? With the power of technology. The answer is really a marketplace ecosystem which brings potential opportunities to the retired workforce. So what does this mean?
I want to talk about some of the wonderful benefits I've experienced because of my reading habit. It does not really matter what you read -- a book, paper, magazine, blog, research paper, publication, mail - as long as you do it regularly.
It seems that many people around me are having extramarital affairs, regardless of their socioeconomic background. Some instances come as a shock because things seemed to be going well in the marriage. You can't help but wonder -- Why? Something obviously went wrong somewhere. In this post, I am listing some possible reasons as to why people indulge in an extramarital affair, based on my own observations and conversations with those who are pursuing relationships outside of their marriage.
A lot of women in positions of relative power have highlighted multiple perspectives on being a working mother. I've also written a lot of this subject, but I believe there is more to be said on the day-to-day trials, tribulations and turmoil of a working mom.
Today, as I step back and ask myself where I learned the most important lessons that took me through the great, good, bad and ugly that life threw at me, the answer is clear. Life itself was my best teacher and it taught me some valuable lessons. I sometimes wonder why no one ever spelled them out to me. Here are some life lessons I want my children (and indeed all children) to learn sooner than later.
Over the years I have come to believe that life is eventually about choices. The choices you make now can shape your day, shape your views, shape your experiences, shape your thoughts and shape your life...
In this post I am sharing 50 things I wish I'd truly understood when I started my corporate career. While I have burnt my fingers many times because of my own ignorance at the time, I hope that my insights will help you in your career journey.