Step 4: Embrace your trashiness Be yourself. Sorry to dig into the tired platitudes here. But don't be a sack of sh*t packaged
Lesedi Molefi is a writer, documentary filmmaker and strategist at Joburg-based niche PR agency On Point. He is a former JHB editor of Live Mag SA, content strategist at Livity Africa and is going into his next mission as the founder and director of narrative agency North East West South ZA.
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