My first book explains Consumer Behaviour theories (an academic subject from Marketing Management studies) with Shah Rukh Khan as a case study. It is titled "Power of a Common Man : Connecting with Consumers the SRK Way." Writing apart, I am an academic (Management studies), a freelance columnist, marketing consultant and an advisory member of Censor Board of Film Certifications (CBFC), India.
Krishna as a mythological symbol has always kept me mesmerised. When I was in the process of weaving the journey of a sculptor in my book, Fall Winter Collections, I suddenly wondered how an artist would represent women in mythology as a part of Krishna's being. Women with a huge range of celestial and terrestrial qualities have graced Krishna's arms, just as we mortals nurture known and unknown existence consciously or in our subconscious.
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