Launching and running an e-commerce store can be an adventurous as well as daunting journey. It's filled with landmines which should be avoided right from the beginning. Avoid these common mistakes and you'll be among the lucky few whose startups touch success.
Cofounder & Director of Marketing at Infigic Technologies
Kaartik Iyer is a digital marketing and web design professional with a passion for helping ecommerce store owners accomplish their goals. He is the founder of <a href="http://www.infigic.com/" rel="nofollow">Infigic Digital</a>, a ecommerce focused digital agency in India. He enjoys sharing his expertise as a guest blogger on leading industry publications.
It has become easier than ever to get into the e-commerce space. However, the fast majority of e-stores fail. It has become a tough task to gain the attention and loyalty of buyers, who along with attractive deals are also looking for a seamless and hassle-free shopping experience. Many companies don't succeed because they make the following six fatal mistakes.
28/03/2015 8:14 AM IST
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