Azra Fathima

Founder, Azpertise

Azra has been a consummate marketing professional for the last 23 years. She has led strategic and global marketing in multi-national companies across technology and related industries. <br> <br> Azra’s last stint was at the Institution of Engineering and Technology, where she was Head of Marketing and Communications for India. <br> <br> Now she is focusing all her efforts in building her own venture – Azpertise. Azpertise, which stands for ‘Azra’s Expertise’ will be a very unique offering in the content space and the initiative hopes to be unveiled in May 2016 in a Beta launch. <br> <br> Azra loves to write and you can catch some of her blogs at <a href="http://az-azrasblog.blogspot.in/" rel="nofollow">http://az-azrasblog.blogspot.com</a>. She is also an avid follower of tennis and soccer. Movies, books, cars and travelling are the other passions. <br> <br> She has post graduate M S degree in Mass Communication from Bangalore University.
[Watch] The Speeches Of Philadelphia Show The Path To A Better, Brighter

[Watch] The Speeches Of Philadelphia Show The Path To A Better, Brighter World

What an amazing week of speeches it was at the Democratic National Convention, Philadelphia. As a blogger and speechwriter, I drooled at, envied and applauded the speeches, their writers and the people who delivered them with such grace and sincerity. These speeches, they weren't mere election rhetoric. They inspired and put faith back in people's hearts.
01/08/2016 12:20 PM IST
What Namma Metro Can Learn From Delhi's Shining

What Namma Metro Can Learn From Delhi's Shining Example

Gliding up escalators, dashing through the booths, running down squeaky-clean platforms and hopping on to cool coaches--the Delhi Metro makes it all such a breeze. Of course, snaking queues and jam-packed coaches during peak hours take away from a breezy journey many a time. But that's the reality of metro travel in any big, bustling city. Down south, Bengaluru is looking to emulate the capital city's success.
05/05/2016 8:10 AM IST
‘Women Of Worth Awards': Worthy Intentions, Unworthy

‘Women Of Worth Awards': Worthy Intentions, Unworthy Title

In a celebrity-studded event on 28 March, the Women of Worth Awards--organized by L'Oreal Paris in partnership with NDTV--went to some of the highest achieving women in India. While congratulations are in order for the nominees and winners, the awards show how a good brand strategy gets diminished with poor execution.
05/04/2016 8:21 AM IST
Sorry Mark Zuckerberg, Your Free Lunch Offer Was Just Too Hard To

Sorry Mark Zuckerberg, Your Free Lunch Offer Was Just Too Hard To Digest

There have been a few unsuspecting, gullible innocents who signed up for Free Basics or added the tri-colour gradient to their profile picture. Most would have because their friends did it or because Free Basics sounded so noble in its cause or because the tri-colour gradient on the DP looked so patriotic. Nevertheless, the collective consciousness of an aware India was able to detect some, if not all of the billion shades of red between 'Free' and 'Neutral'.
13/02/2016 12:26 AM IST
4 Ways That Engineering Has Changed Our Lives In The Last 50

4 Ways That Engineering Has Changed Our Lives In The Last 50 Years

As I look back and reflect on the last 50 years, it is astounding to note not just the sheer number of new engineering breakthroughs, but also the quantum of advancements on existing technologies. Even 20 to 30 years back, these advancements would have been unimaginable. While I am not an engineer, engineering and technology fascinates me. Here, I pick my favourite engineering marvels and how they have evolved in the last 50 years.
16/07/2015 2:29 PM IST