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Aroon Kumar

General Manager of Global Marketing with CricHQ

With inborn marketing DNA, Aroon is considered as the vociferous advocate of #marketingtechnology, #MobileisEverything, #DigitalEngagement, #WOMm, #socialmediaoutreach, #neuromarketing, #data, #UIUX, #Platforms, #Networkeffects, #branddisruption; and having insightful understanding of online and offline consumer behaviour by analytics driven insights. As his various assignments required strong strategic and analysis skills, he leads the thinking on overall market strategy, business model, data analysis, consumer initiatives, brand and product planning, budget management across various geographies and categories.

Currently with CricHQ (the cricket technology company) as General Manager of Global Marketing, he looks after the global marketing initiatives across cricket playing nations, product enhancement, consumer analytics and content production.