Studies show that relabeling can make a huge difference in people’s behaviour.
Partner at communication and behavioural design firm Briefcase.
Anand&amp;nbsp;Damani&amp;nbsp;is a behavioural scientist. He uses science to change consumer, employee and public behaviour for clients; he invents products and solutions like Bleep that change public behaviour; his work has been featured in TIME, BBC, Forbes, France 24, The Atlantic, CNBC and several other media. He read thousands of behavioural science papers and books, writes a blog&amp;nbsp;www.behaviouraldesign.com&amp;nbsp;about innovative, low cost behavioural design solutions that change behaviour, writes about behavioural design in Huffington Post, Mint, ET; gives talks on consumer, employee, investor and public behaviour on platforms like TEDxGateway and at corporate seminars; and helps brands achieve their goals by using communication design.
SIGN UP FOR THE DAILY BRIEF FROM HUFFPOST INDIA
Get our top news delivered to your inbox every morning, Monday to Friday. Newsletters may offer personalized content or advertisements. Learn more