How do you make sure that you are recruiting the best person for the job? How do you know that the best people out there even know about open positions at your business? How can you make sure that when you have found the right person for the job, someone else won't have found them as well?
These three questions are just a selection of thoughts that many businesses face when recruiting. The key to maintaining a successful business is always being aware of what is occurring in your industry and with your competitors, and recruitment is no different. In order to help you understand the key trends in global recruitment for 2016 Lucas Blake have put together an infographic that uses figures from the 5th LinkedIn annual report which surveyed almost 3900 global talent acquisition decision-makers. We have compiled the key facts and figures from the infographic to help your business have a successful 2016.
The survey showed that 43% of businesses felt social and professional networks were the best way to find talented individuals.
1. Challenges in attracting talent
All businesses aim to find the top talent around to fill a position. However, there is a clear trend of recruiters facing difficulties in this effort to acquire the best employees -- 46% of those asked said they find it difficult to source talent from high-demand sectors. Even when talent had been found 43% of those asked said that they had difficulties in offering a competitive compensation package. The final challenge with attracting the most talented people to a business came from other businesses, with 39% of companies asked saying that there were obstacles arising from external competition. Finding ways to get the best employees is an important issue that will undoubtedly continue to be present throughout 2016.
2. Hiring quality people is paramount
Sometimes businesses focus on filling a position quickly rather than concentrating on the person they are actually hiring. Nonetheless, quality of hire is still the most valuable key performance indicator. For 50% of those surveyed performance evaluation is preferred way of measuring quality of hire. However, 49% use retention statistics to evaluate quality of hire. The opinion of the hiring manager is also of great importance -- 43% of those asked said they use this opinion to judge quality of hire. Finding ways to assess quality is a key trend that may develop further in the future.
3. New sources of recruitment
While making sure that whoever you hire is the best person for the job is incredibly important, the first hurdle is to find the right pools of talent. The survey showed that 43% of businesses felt social and professional networks were the best way to find talented individuals. Internet job boards were also an effective talent source for 42% of those asked. The use of employee referral programs was also found to be useful for 32% of the businesses surveyed. Using these digital streams of information combined with real world interaction makes finding talent a less challenging task and the trend is certain to continue through 2016.
4. Branding for success
Creating an effective employer brand identity is essential for getting the best candidates -- 62% of businesses said that employer brand was of high priority, while 59% of those surveyed also said that having a proactive strategy for the business was important. With 55% of businesses investing more in employer brand compared to last year, it appears that this trend will follow an upward trajectory.
The responsibility for employer brand has also now changed for 32% of businesses, with talent acquisition actually controlling it completely.
5. The best tools for employer branding
For a business to successfully brand themselves they need to have knowledge of the best tools on offer. Social media was recognised as the best employer branding tool with 68% of businesses surveyed using it. Following this, professional networks such as LinkedIn were also shown to be valuable as 61% of businesses use them in their strategy. Businesses also make use of their company website for recruitment, with 47% of those asked using it as a tool for employer branding. As these digital resources grow they will undoubtedly be just as useful in the next year.
6. Contributing to employer brand
The direction of employer brand was previously decided by marketing teams, but this has now changed. As many as 47% of those surveyed said that talent acquisition decision-makers now share responsibilities with marketing departments, and 39% of businesses also now let talent acquisition contribute to actually managing employer brand. The responsibility for employer brand has also now changed for 32% of businesses, with talent acquisition actually controlling it completely. This trend is likely to see marketing teams being less involved in employer brand for 2016.
For more information on global recruiting trends for 2016 and the ways that this could impact your business take a look at the infographic below.
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