This article exists as part of the online archive for HuffPost India, which closed in 2020. Some features are no longer enabled. If you have questions or concerns about this article, please contact indiasupport@huffpost.com.

Apple Announces Three New iPhones, Apple Watch Series 4

CEO Tim Cook called the iPhone XS 'by far the most advanced iPhone we have ever created'.
Phil Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple will kick off a blitz of new products this week, ending a year of minor updates and setting the technology giant up for a potentially strong holiday quarter. Photographer: David Paul Morris/Bloomberg via Getty Images
Bloomberg via Getty Images
Phil Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple will kick off a blitz of new products this week, ending a year of minor updates and setting the technology giant up for a potentially strong holiday quarter. Photographer: David Paul Morris/Bloomberg via Getty Images

Apple on Wednesday unveiled the iPhone XS, XS Max and XR, along with the Apple Watch Series 4 and a slew of new features aimed at improving upon the health, fitness, photography and other capabilities customers have come to depend on.

Speaking from the Steve Jobs Theater at the Apple campus in Cupertino, California, CEO Tim Cook called the iPhone XS “by far the most advanced iPhone we have ever created.”

CEO Tim Cook introduces Apple's new smartphone, the iPhone XS, on Wednesday at company headquarters in Cupertino, California.
Karl Mondon/Digital First Media/The Mercury News via Getty Images
CEO Tim Cook introduces Apple's new smartphone, the iPhone XS, on Wednesday at company headquarters in Cupertino, California.

The iPhone XS and XS Max build upon the iPhone X, announced last year, by introducing larger screens and a new 7-nanometer chip called A12 Bionic, aimed at faster app processing. Phil Schiller, the company’s senior vice president of worldwide marketing, described A12 Bionic as “the smartest, most powerful chip in a smartphone.”

The iPhone XS and XS Max are two sizes of the same device, while the iPhone XR, a 6.1-inch phone with a bright LCD screen, falls somewhere between the iPhone 8 and iPhone X in terms of price. With the iPhone XS and the iPhone XS Max, Apple has revealed some of its most expensive phones yet. The iPhone XS starts from $999 for a 64-gigabyte device, and the iPhone XS Max starts from $1099 for a 64G device. The iPhone XR comes in at a bit less, starting from $749 for a 64G device.

NOAH BERGER via Getty Images

The company also announced details about the Apple Watch Series 4, which features bigger screens on a thinner device to produce less total volume than previous watch series. The screens go to the edges of the device and are over 30 percent larger, said Apple chief operating officer Jeff Williams.

The new Apple Watch also makes some important advances to the devices’ health features. Series 4 can identify if the wearer has fallen, Williams said, and delivers an alert asking whether to initiate an emergency call. The watch can also detect atrial fibrillation and take an electrocardiogram, or ECG. Williams called the watch the “first ECG product offered over the counter directly to consumers” and noted that both new heart features had received Food and Drug Administration clearance.

Apple Watch Series 4 is priced at $399 for the GPS version and $499 for the GPS + Cellular model.

Wednesday’s announcements came shortly after the company appeared to leak the new devices on its website. The names of the new phones appeared in a product site map XML file hosted on Apple’s website Wednesday, just before the company officially unveiled the products.

Last month, Apple shares rose to a historic $207.05 and the company’s market value hit $1 trillion.

Close
This article exists as part of the online archive for HuffPost India, which closed in 2020. Some features are no longer enabled. If you have questions or concerns about this article, please contact indiasupport@huffpost.com.