NEWS
04/09/2018 2:49 AM IST

Colin Kaepernick To Be The Face Of Nike's 'Just Do It' 30th Anniversary Campaign

Kaepernick began a wave of protests by NFL players by kneeling during the US national anthem to protest police brutality and racial inequality.

NEW YORK, NY - MARCH 07:  Colin Kaepernick attends as O, The Oprah Magazine hosts special NYC screening of 'A Wrinkle In Time' at Walter Reade Theater at Walter Reade Theater on March 7, 2018 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for Hearst)
Dimitrios Kambouris via Getty Images
NEW YORK, NY - MARCH 07: Colin Kaepernick attends as O, The Oprah Magazine hosts special NYC screening of 'A Wrinkle In Time' at Walter Reade Theater at Walter Reade Theater on March 7, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Hearst)

Colin Kaepernick may not be currently signed to an NFL team, but he definitely scored a big coup with Nike.

The sportswear manufacturer has announced that it has chosen Kaepernick to be the face of its 30th anniversary “Just do it” campaign, according to The Hollywood Reporter.

The new ad features the tagline “Believe in something, even if it means sacrificing everything. #JustDoIt.”

Kaepernick has not played for an NFL team since 2016, when he began a wave of protests by NFL players by kneeling during the national anthem to protest police brutality and racial inequality.

The protests he inspired have polarized many sports fans and inspired President Donald Trump to urge NFL owners to suspend or fire players who demonstrate during the anthem.

Kaepernick may have not been signed to a football team, but ESPN reporter Darren Rovell said that Nike has been paying Kaepernick throughout the controversy.

The Kaepernick campaign is brave of Nike, considering that it makes all NFL uniforms and the ads might put the company at odds with people who see the protests as anti-military or anti-flag.

The campaign comes on the heels of a decision by an arbitrator to let Kaepernick take his grievance with the NFL to trial. The quarterback is alleging that NFL owners conspired to keep him out of the league because of his protests against social injustice.