Senior journalist and editor of Rising Kashmir Shujaat Bukhari was shot dead on Thursday evening by bike borne assailants in Srinagar's Press Enclave.
Reports suggest that his personal security officers were also killed in the incident.
The police have called it a planned attack, NDTV reported. The killers were waiting for him to step out and then shot him at close range when he stepped out of his office, as he was leaving for home last evening.
Bukhari's murder is a chilling reminder of how senior journalist Gauri Lankesh was murdered in front of her home in Bengaluru last year.
Reports suggest that three people on a bike shot Bukhari.
Home Minsiter Rajnath Singh reacted to the murder and called it an "act of cowardice".
The killing of @RisingKashmir editor, Shujaat Bukhari is an act of cowardice. It is an attempt to silence the saner voices of Kashmir. He was a courageous and fearless journalist. Extremely shocked & pained at his death. My thoughts and prayers are with his bereaved family.— Rajnath Singh (@rajnathsingh) June 14, 2018
The Indian Express reports that Bukhari is survived by his wife Tahmeena, a daughter, Duriya, and a son Tamheed.
Bukhari's brother Basharat is the Minister for Horticulture, Law, Justice & Parliamentary Affairs in Jammu and Kashmir.
DGP S P Vaid told The Indian Express, "He has been shot dead. There were three to four of them (gunmen). It was obviously targeted fire. They fired directly."
The police of also released photos of the killers, requesting the public help in identifying the accused. They termed it a terror attack.
Another report on NDTV said that Bukhari, who had made efforts to organise peace talks in the Kashmir valley, was given police protection since an attack on him in 2000.
He was also part of the Track-II diplomatic process with Pakistan.
Bukhari had also been abducted by gunmen in 2006, according to the Indian Express report.
Condolence messages poured in from all quarters after the news of his death.
Terrorism has hit a new low with Shujaat's killing. That too, on the eve of Eid. We must unite against forces seeking to undermine our attempts to restore peace. Justice will be done. https://t.co/8oCNXan13L— Mehbooba Mufti (@MehboobaMufti) June 14, 2018
The show must go on. As Shujaat would have wanted it to. This is today's @RisingKashmir issue. That Shujaat's colleagues were able to bring out the paper in the face of insurmountable grief is a testament to their professionalism & the most fitting tribute to their late boss. pic.twitter.com/ADP70D4F1q— Omar Abdullah (@OmarAbdullah) June 14, 2018
I'm anguished to hear about the killing of Shujaat Bukhari, editor of @RisingKashmir. He was a brave heart who fought fearlessly for justice and peace in Jammu & Kashmir. My condolences to his family. He will be missed.— Rahul Gandhi (@RahulGandhi) June 14, 2018