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Asos Leaves One Very Important Feature Visible In Bikini Photos

Asos Leaves One Very Important Feature Visible In Bikini Photos
By 

Associate Lifestyle Editor, The Huffington Post

It’s swimsuit season, which means it’s that time of year to flaunt your body in all its stretch-marked glory.

Rather than photoshopping those “glitter stripes” out, Asos’ has a policy not to “artificially adjust photographs of models to change their appearance.” And Twitter users are taking note.

The stretch marks are indeed the models’ own, a spokeswoman for the brand told HuffPost. Asos only retouches clothing and products in its photos, usually adjusting the color so they’ll look more like they do in real life, she added.

Here are a few more shots from the site.

South Beach plunge tie back swimsuit, $35 at Us.asos.com
Usasoscom
South Beach plunge tie back swimsuit, $35 at Us.asos.com
Pull&Bear bandeau bikini top, $26 at Us.asos.com
Usasoscom
Pull&Bear bandeau bikini top, $26 at Us.asos.com
New look cross back ribbed bodysuit, $16 at Us.asos.com
Usasoscom
New look cross back ribbed bodysuit, $16 at Us.asos.com

We and our stretch marks are so ready for swim season. Well done, Asos!

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This article exists as part of the online archive for HuffPost India, which closed in 2020. Some features are no longer enabled. If you have questions or concerns about this article, please contact indiasupport@huffpost.com.