In a recent lawsuit, a former employee of Snapchat alleged that back in 2015, CEO Evan Spiegel had said that he didn't want to expand the business into "poor countries like India and Spain" and that the app was only meant for rich people.
While Snapchat dismissed the allegations as "ridiculous", numerous Indians took to social media to express their anger. The hashtag #boycottsnapchat became the top trending topic on Twitter today. The app was even flooded with a series of low ratings and negative reviews on the App Store, reducing its rating to just one star.
However, in their anger, a lot of people have mistaken Snapchat with the e-commerce platform Snapdeal and are down-voting the Snapdeal app on the Google Play Store. Snapdeal does not have any relation to Snapchat, except sharing the first four letters in its name with the video-sharing app.
However, other users have realised that people were confused between Snapchat and Snapdeal and are leaving 5-star reviews for the app on Google Play Store to 'balance' things.
"People asking us to make a statement that Snapdeal is not Snapchat was possibly the last thing I thought I would ever need to do," Snapdeal CEO Kunal Bahl wrote on Twitter.
This is not the first time that Snapchat has faced a mass boycott and down-voting. Back in 2015, Snapdeal came under attack for then brand ambassador Aamir Khan's comments on intolerance in India, with internet users down-voting the app and asking others to uninstall it.
HuffPost India has reached out to Snapdeal for comment.