Social media giveth, and social media taketh away. If you’re United Airlines, it mostly taketh away these days.
Last week, the company launched a social media campaign built around the hashtag #UnitedJourney and encouraged passengers to share their travel photos.
That once-promising campaign has since been co-opted by social media users irate that a United passenger was dragged off a flight because the airline overbooked it:
Here’s the original tweet:
Here are a few responses, many of which feature a screengrab of the bloodied man being dragged down the aisle of the plane:
And here’s an added dash of irony: Last month, PR Week named United CEO Oscar Munoz “U.S. Communicator of the Year.”