31/03/2017 9:32 AM IST | Updated 31/03/2017 9:37 AM IST

Sachin Tendulkar Launches His Own App To Connect With Fans

The master batsman will have a personalised feed for fan engagement in the app.

Dominick Reuter / Reuters

MUMBAI -- Cricket icon Sachin Tendulkar today started his digital innings as a mobile phone app dedicated to him, '100 MB', was launched here.

The app is conceptualized and developed by JetSynthesys and has been envisioned by Sachin himself.

A song sung by Sachin with the ace singer Sonu Nigam will feature on the app on Sunday at 10 PM.

Speaking on the occasion, Sachin said, "Many of you and my friends have asked me what are you going to do in your second innings of life. The first innings went on for 24 years. There are a number of things which I am involved in, but something which I am looking forward to starting soon, in fact now, is the digital innings.

"It will allow me to get closer to my fans. My journey started as a 10-year-old who saw India win the World Cup in 1983, so in my song, what I have tried to do is thank all those cricketers who have helped me realize my dream, six World Cups that I have been," he added.

"I was fond of music, but never thought I will sing a song," he said.

Among other things, all social media updates of Sachin will be available through the app.