Hrithik Roshan Slams Tommy Hilfiger For Using His Sons' Photos In Ad Without Permission

Roshan has asked the clothing brand to '(hil)figure it out'.
Image used for representational purposes only.
Image used for representational purposes only.

At 11:30 PM on Thursday night, actor Hrithik Roshan sent out a tweet from his official Twitter handle, slamming the internationally-renowned brand Tommy Hilfiger and asking them to get their act together.

The reason?

Going by Roshan's tweet and the accompanying photo, the Hilfiger brand has used a photo featuring him and his sons Hrehaan and Hridaan in an advertisement for the Tommy Hilfiger Kids 2017 spring-summer collection.

An angry Roshan lashed out the brand on Twitter:

As of now, there has been no response from the brand, nor has Roshan tweeted anything else since.

Roshan launched a fashion brand called HRX in 2013 and recently named actor Tiger Shroff as the new 'face' of the brand.

Also On HuffPost:

Climate Change: 10 Beautiful Places Under Threat