At around 12 PM today, streaming service Hotstar's Twitter display picture was changed to an egg and it started to post seriously weird tweets.
There was speculation that the account has been hacked. Several media outlets (News 18, Scroll) even reported that the account was compromised, concluding that hacking group Legion to be behind the online attack. Legion has been targeting high profile Twitter accounts such as Rahul Gandhi, Indian National Congress, Vijay Mallya and Barkha Dutt.
However, when HuffPost reached out to Hotstar, the company confirmed that the account was not compromised and the tweets are a part of a promotional activity.
"Our handle hasn't been hacked. Give us an hour's time and we'll decode it for you," a Hotstar spokesperson said.
It is likely that Hotstar will announce some content partnership. As far as the Indian market is concerned, competition is getting fierce as far as streaming services are concerned.
Earlier this week Amazon launched Amazon Prime Video service at Rs.499 with several Indian originals. In a well-timed response, Netflix responded by partnering up with Shah Rukh Khan's Red Chillies Entertainment for exclusively hosting all SRK movies on its platform.
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