A day after Amazon Prime Video officially went live in India, its main competitor, Netflix, announced today that it had inked an exclusive deal with Shah Rukh Khan's Red Chillies Entertainment.
The agreement gives Netflix exclusive streaming rights for all the titles produced under the Red Chillies banner. Though headed by Khan, the production house isn't exactly the most prolific, as compared to Excel Entertainment, Dharma Productions, or Yash Raj Films.
In an over-enthusiastic statement that went by the title "Netflix Is The New Home Of King Khan" the company's Chief Content Officer Ted Sarandos was quoted as saying: "Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage. His moniker "King Khan" speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide."
While Khan said, "Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are."
Gauri Shinde's Dear Zindagi is said to be the first film that will be streamed on Netflix. Other Red Chillies titles that will be made available on Netflix will be box office hits including Happy New Year, Dilwale and Om Shanti Om.
While Netflix may have inked the deal with SRK, Amazon Prime Video made a smashing entry in the Indian market yesterday.
They announced tie-ups with Yash Raj Films, Dharma Productions, Vishesh Films, Phantom, T-Series besides a bouquet of original programming by acclaimed filmmakers like Ram Madhvani, Vikramaditya Motwane, Zoya Akhtar, Anurag Kashyap, besides several other major online players like All India Backchod.
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