15/12/2016 9:09 AM IST | Updated 15/12/2016 9:23 AM IST

Baba Ramdev Lands In Trouble After Patanjali Ordered To Pay ₹11 Lakh For 'Misleading Advertisements'

Earlier this year in July, advertising watchdog had once again pulled up Patanjali for running "misleading" ad campaigns.

Hindustan Times via Getty Images
Baba Ramdev launching Patanjali Atta Noodels.

DEHRADUN-- Baba Ramdev promoted Patanjali Ayurveda's five production units will have to cough up a fine worth Rs. 11 lakh for "misbranding and putting up misleading advertisements" of their products, a court in Uttarakhand's Haridwar has ruled. Patanjali has been asked to pay the fine within a month.

A case had been filed in the court against the company in 2012 by the District Food Safety Department after samples of mustard oil, salt, pineapple jam, besan and honey produced by Patanjali Ayurveda had failed quality tests at Rudrapur laboratory.

The products were found to be in violation of sections 52-53 of Food Security norms and section 23.1 (5) of Food safety and Standard (packaging and labelling) regulation.

Earlier this year in July, advertising watchdog Advertising Standards Council of India or ASCI had once again pulled up Patanjali for running "misleading" ad campaigns which disparage competitors' products.

The Consumer Complaints Council or CCC had found that Patanjali's claim for its 'Kachi Ghani Mustard Oil' that rival makers are selling mustard oil "adulterated with oil made by solvent extraction process with neurotoxin containing Hexane", was not substantiated.

Patanjali had also failed to substantiate its claims for Patanjali Fruit Juice, where it had claimed rival brands as "expensive juices containing less pulp".

Similarly, it also failed to substantiate its claims in the ad for cattle feed 'Patanjali Dugdhamrut' as "other companies mix 3 to 4 per cent urea and other non-edible things in their cattle feed."

In May this year, ASCI had rapped Patanjali Ayurveda for "false and misleading" claims in its various advertisements, including its hair oil and washing powder brands, while issuing list for month of March.

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