24/10/2016 9:54 AM IST | Updated 24/10/2016 10:13 AM IST

Khadi And Village Industries Commission Outlet In Delhi Registers Record Sale Of ₹1.08 Crore

"Khadi for nation, khadi for fashion."

Representational image.

NEW DELHI -- The outlet of Khadi and Village Industries Commission (KVIC) at Connaught Place here has registered a record ₹1.08 crore sale in a day, its highest so far.

The feat was recorded on Saturday.

The appeal made by PM Modi in Ludhiana, has resulted in the four-fold increase in the sale of Khadi.VK Saxena, KVIC

KVIC Chairman VK Saxena said the previous sales record was of ₹82.5 lakh, which was recorded at the same outlet on October 2 last year.

In a statement, he said, "It was due to an appeal made by Prime Minister Narendra Modi on 18 October at Ludhiana, which has impacted four-fold increase in the sale of Khadi."

He "thanked the Prime Minister for support to Khadi and also thanked to Khadi lovers for adopting and promoting swadeshi product".

The KVIC Chairman said the sale on 22 October 2015, was only ₹27 lakh and on the same date this year, it has increased four-fold to ₹1.08 crore.

Modi, in his recent function at Ludhiana, had said that today's mantra should be "khadi for nation and khadi for fashion".

Appealing to the people to use khadi products, Modi had said it was a priority for India as a charkha at home brings more income while he had distributed 500 charkhas.

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