07/10/2016 8:43 AM IST | Updated 07/10/2016 3:58 PM IST

Pierce Brosnan Starred In A Pan Bahar Ad And Twitter Can't Deal With It

Die another day.


Indians have woken up to newspaper and billboard ads of a most peculiar kind and are currently in the throes of a legitimate meltdown. After all, it's not everyday that you see a salt-and-pepper Pierce Brosnan, who played James Bond in several films, endorsing an Indian pan masala.

The actor, who had earlier appeared in Indian suiting brand Reid & Taylor, is seen holding a tin of Pan Bahar pan masala - his new weapon of choice. And obviously people are losing it on Twitter.

There's speculation that this is the fallout of Brexit.