Producer-director Aditya Chopra, the man who gave Indian cinema Dilwale Dulhania Le Jaayenge (1995), is doing everything to make his upcoming flick, Befikre, the biggest hit of his career.
In a first-of-its-kind promotional stunt, the movie starring Ranveer Singh and Vaani Kapoor will be launched at Paris' Eiffel Tower next week, on 10 October.
The lead actors will reportedly join millions of tourists at the Eiffel Tower to launch the trailer.
This will be a unique occurence for Indian cinema, marking the first time ever that a movie trailer has been unveiled in this manner, that too outside of the country.
There is already tremendous buzz for Befikre thanks to its song 'Labon Ka Kaarobar', which features as many as 25 kisses by people on the streets, on rooftops, by the lake, in buses, at shopping plazas, and on its famed sidewalks.
Set for a release of 9 December this year, Befikre marks Chopra's return to the director's chair for the first time since Rab Ne Bana Di Jodi (2008).
Also on HuffPost India.