Snapchat is now Snap. The company has rebranded itself to be able to release and manage more products. Among these are the newly launched smart glasses, called Spectacles, that have little cameras attached to the front upper corners of their frames. The quirky looking glasses cost $130 and can record up to 30 seconds of video.
So now Snap Inc. has Snapchat and Spectacles under its umbrella. In 2014, the company had acquired Vergence labs, the makers of sunglasses with embedded camera, for $15 million. So, before releasing it, Snap Inc has worked on the product for a couple of years. Unlike Google Glass' sleek futuristic look, these glasses look like a toy and come equipped with tiny LED bulbs that light up when you're recording a video.
CEO Evan Spiegel has been promoting Snap Inc. primarily as a camera company. It plans to make and sell only a limited amount of sunglasses, which will be available in the market soon.
Meanwhile, Motorola will launch its two Moto Z modular phones on 4 October in India. The company launched Moto Z and Moto Z Force in June at the Lenovo tech world event in the US. These flagship smartphones are ultra-thin devices with pins on the back where you can attach modules such as battery pack, a pico projector, a speaker, a camera module and more.
Lenovo might also launch Moto Z Play, a mid-range offering of the flagship phone, that was announced originally at IFA, the consumer electronics trade fair in Berlin, earlier this year.
In other news, after much speculation, it appears that the micro-blogging platform Twitter is open for acquisition. Reports suggest that because of declining growth, the social network will invite bidders soon.
Reportedly, the two leading contenders for acquiring Twitter are Salesforce and Google. Analysts are evaluating Twitter at $22 per share. The possibility of acquisition has driven up share prices of the company by 19 percent.