(Update: Turns out that Durex is not actually bringing out brinjal flavoured condom. According to the Mirror, this was just a publicity stunt to promote safe-sex among younger folks. The stunt was Durex's way of campaigning for the emoji. Well, at least it gave us a few laughs.)
Flavoured, glow-in-the-dark, ringed, ribbed, dotted... you get the drift. Innovation is always the key and, on Monday, showing some out-of-the-box thinking, global condom manufacturer Durex launched an unusually flavoured condom in its "new savoury condom range". Yes, you can now get an eggplant -- or as we Indians call it, brinjal or baingan -- flavoured condom.
The condom manufacturer posted about it on Twitter.
#BreakingNews: We're launching an exciting new savoury #condom range - Eggplant flavour! π #CondomEmojipic.twitter.com/idA07EaiXC
β Durex Global (@durex) September 5, 2016
And in no time, our Twitter junta started making baingan ka bharta jokes over and over again.
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In the mood for some baingan bharta ? https://t.co/lctdpadL2m
β Nakuul Mehta (@NakuulMehta) September 5, 2016
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"Would you like some stuffed baingan?" https://t.co/035YIJ5QCb
β dorku (@Dorkstar) September 5, 2016
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.@durex hi guys, just a quick one. How have you prepared and cooked the aubergine? Thanks.
β Josh Barrie (@joshbythesea) September 5, 2016
4.
Who called it brinjal flavoured condom and not baingan ko bharta https://t.co/d3ADPGHoQq
β Ashwin (@YouDontKnowWho_) September 5, 2016
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is it baingan bharta flavour or plain ol' baingan fry? https://t.co/Pg1Eb3Tezi
β Nishtha Kanal (@RootKanal) September 5, 2016
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Baingan flavoured condoms so good girls can remember mummy and stop the blowjob right there.
β NumbYaar (@NumbYaar) September 5, 2016
7.
Looks like Durex has won today's Twitter. Had to happen with Baingan flavored condoms. Butter Chicken and Kurkuri Bhindi up next for sure.
β Subhash Pais (@Subhash_ati9) September 5, 2016
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Complain toh aise jar rahe ho abt baingan flavor like roz you get laid
β Shama (@Smhing_) September 5, 2016
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Well, one Twitter user has run a poll too.
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