UP Tourism's Sublime Mauling Of The English Language To Describe Varanasi Leaves Twitter In Raptures

This feat deserves an Olympic Gold.

Every state government in India tries to boost tourism and attract more tourists. All very laudable, naturally. After all, tourism brings in money and supports livelihoods. Of course, instead of tedious things like improving infrastructure and, law and order, it is so much simpler to put out ads in the print and electronic media, singing praises of the local people, traditions, culture, architecture and all the rest.

In this constructive spirit, @uptourismgov handle took to Twitter with its campaign "#ReasonsToUp" marketing the ancient and holy city of Varanasi with this line --"The unbeatable sagacious astuteness of #Varanasi is no less than a figurine of rectitude for the people." But wait! Before this lexical assault leaves you reeling with vertigo, there is more. "Seizure the quietude engraved in the transcendent aura of Varanasi." Okay, now you can run and get those seizure pills.

Don't worry, we have got you covered.

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Fortunately this Babu-goes-bananas-with-thesauraus style ad was rescinded shortly thereafter. But not before Twitter lost it with this bonanza from the banks of the Ganga.

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The unbeaten incomprehensible bs from UP tourism is no less than a war on English language pic.twitter.com/GPvQqeY5Xz

— SamSays (@samjawed65) August 11, 2016

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When you want to top GRE but end up becoming the curator of UP Tourism account. pic.twitter.com/zkSuz076Rm

— The-Lying-Lama ☔️ (@KyaUkhaadLega) August 11, 2016

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Looks like UP Tourism just cracked a perfect score in GRE verbal section, and wants to show off 😊 https://t.co/qByyUL1Shd

— Amit Paranjape (@aparanjape) August 11, 2016

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Looks like this handle belongs to UK Tourism not UP. pic.twitter.com/coZGsI4o13

— Sand-d Singh (@Sand_In_Deed) August 11, 2016

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So impressive-sounding. Makes so little sense. I strongly suspect Deepak Chopra has started writing for UP tourism. https://t.co/KtJVGIxxEJ

— Ramesh Srivats (@rameshsrivats) August 11, 2016

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So, Chandler took interview of the guy who tweeted from UP Tourism's handle pic.twitter.com/70W8KmkNbe

— Sand-d Singh (@Sand_In_Deed) August 11, 2016

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UP Tourism account is run by a thesaurus.

— Mr. K (@krazyfrog) August 11, 2016

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New recruits for UP tourism are English honours from Delhi university it seems. pic.twitter.com/fxH75gBDLo

— Divya Kr Gupta (@cooldivay) August 11, 2016

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Looks like UP Tourism just cracked a perfect score in GRE verbal section, and wants to show off 😊 https://t.co/qByyUL1Shd

— Amit Paranjape (@aparanjape) August 11, 2016

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The lexical luxuriance embodied in this tweet is a testament to the adroitness of the wordsmith who whittled it. https://t.co/KZrtgobGMU

— Rahul Roushan (@rahulroushan) August 11, 2016

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pic.twitter.com/mHlUBhmzN0

— Keh Ke Peheno (@coolfunnytshirt) August 11, 2016

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