10/08/2016 7:59 PM IST | Updated 10/08/2016 8:12 PM IST

Mahindra Wants To Bring Self-Driving Tractors To India

Because farms take care of accident worries

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India's largest tractor maker says it wants to play a role in bringing self-driving vehicles to farms across the country.

"The most fertile ground -- pardon the pun -- for autonomy is in agricultural tractors," Anand Mahindra, chairman of Mahindra & Mahindra Ltd. told shareholders in Mumbai Wednesday. "This is an area where productivity increases are sorely needed to feed the growing needs of the world. It's also an area where paranoia about accidents and collisions is virtually non-existent."

Mahindra's plan to develop self-driving tractors comes at a time when competitors such as Deere & Co. are already offering autonomous vehicles and digital tools and technologies are increasingly being adopted by the industry. Automakers from Toyota Motor Corp. to Tesla Motors Inc. and technology giants including Google have been working on vehicles capable of driving themselves that they expect to be ready in the next few years.

Mahindra sold 240,721 tractors in India and overseas in the year ended in March, with a 43 percent share of the domestic market. Over the past decade it has acquired competitors and collaborated with other farm-equipment makers. In 2015, Mahindra bought a 33 percent stake in Mitsubishi Agricultural Machinery to boost its presence in the heavy-duty tractor market.