While we've seen enough Bollywood films clash and bleed at the box-office, here's a story about two competitive producers who attempted to resolve an imminent conflict in a sensible manner.
The Irrfan Khan-starrer Madaari was set to open in theatres on July 15, along with the Inder Kumar-directed adult comedy Great Grand Masti.
However, in yet another case of pre-release piracy, Great Grand Masti leaked online on multiple torrent sites, creating a dent in its potential box office collections.
A clash with another film featuring the powerhouse Irrfan Khan would have made matters progressively worse. But not anymore. Madaari's director, Nishikant Kamat, has revealed that he, along with his producers, has decided to push the release date of his film thereby giving GGM a clear window.
In a statement shared with the press, Kamat said, "While we were apprehensive to shift our date again to 22 July, we felt strongly that the cause of piracy owing to the leak of Great Grand Masti was more crucial, and as creative people we must all support each other and create an eco-system where we hopefully can survive through such tactical ways to fight back things like piracy."
This isn't the first time the Irrfan Khan starrer's release has been pushed. Earlier, it was set to open on June 10 but the makers moved the dates to avoid a clash with the Amitabh Bachchan starrer Te3n.
Madaari isn't the only film that is going out of its way to help GGM. According to a dna report, Aditya Chopra, producer of the recently released blockbuster Sultan, has agreed to share screens with the beleaguered film.
Also see on HuffPost: