22/06/2016 4:53 PM IST | Updated 15/07/2016 8:27 AM IST

Motorola Launches Moto G4 On Amazon For ₹12,499

Continuing with its energetic attempts to grab a big slice of the expanding Indian smartphone market, Motorola launched the Moto G4 today, which is a plainer and more affordable version of the Moto G4 Plus. The mid-range Moto G4 will be available on Amazon for ₹12,499 from today. The planned launch of the phone was first announced on 17 May, along with its more powerful cousin. Moto G4 Plus is already available in the market.

Moto G4 Plus costs more because it has a couple of features that the G4 doesn't -- a 16 MP rear camera and a front-facing fingerprint sensor. It also has built-in VoLTE (Voice over LTE) capabilities, besides turbocharging facility for the 3000 mAh battery.

Moto G4 doesn't have the option of memory enhancement, and it faces strong competition from models such as Samsung Galaxy J3, Xiaomi Redmi Note 3, LeEco Le 2 and Lenovo Zuk Z1, which are all available in the ₹8,000-12,000 range. If a phone buyer's budget is more than ₹12,000, they are likely to opt for something like the Moto G4 Plus.

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Motorola's strength has always been software updates but, on the flip side, their cameras lack the punch of, say, a Xiaomi and LeEco which are similarly priced. Nor can Moto G4 be called a looker by any stretch. But the G series phones are known for their durability and consistency.

Motorola also seems to have changed their sales strategy. After selling phones online for a couple years exclusively with the online seller Flipkart, they have chosen Amazon as their platform this year.

Motorola recently also launched their first modular phones, the Moto Z and Moto Z Force. The phone maker has confirmed that both models will be available in India by October. There has also been some talk of launching another Moto Z model, called Moto Z Play. Motorola is obviously keen on making the most of the Indian market.

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