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The Latest Amul Ad Takes A Dig At Pahlaj Nihalani And It's Perfect

The Latest Amul Ad Takes A Dig At Pahlaj Nihalani And It's Perfect
pahlaj nihalani/facebook

MUMBAI -- Udta Punjab censorship row has earned CBFC chief Pahlaj Nihalani the monikar of "Ladta Pahlaj" in the latest ad of Amul Co-operative Ltd, which is known for its funny takes on topical issues.

#Amul Topical: Film on drug menace runs into controversy. pic.twitter.com/D9C6YfGjHK

— Amul.coop (@Amul_Coop) June 8, 2016

The recent commercial from the Indian dairy brand features caricatures based on the film's characters -- rockstar Tommy Singh (Shahid Kapoor), doctor (Kareena Kapoor Khan), cop (Diljit Dosanjh) and hockey enthusiast (Alia Bhatt) as Amul girl with a pair of scissors moving towards them.

The scissors symbolise the multiple cuts that the Central Board of Film Certification (CBFC) has demanded from the Abhishek Chaubey directorial.

"#Amul Topical: Film on drug menace runs into controversy," Amul's twitter page reads.

Udta Punjab, co-produced by Phantom Films and Balaji Motion Pictures, is scheduled to hit theatres on 17 June.

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This article exists as part of the online archive for HuffPost India, which closed in 2020. Some features are no longer enabled. If you have questions or concerns about this article, please contact indiasupport@huffpost.com.