Yu, a sub-brand founded by Micromax's co-founder Rahul Sharma, launched their first phone Yu Yunicorn today after ending their agreement with Cyanogen for the software on their phones earlier this month. The phone, which was launched at an event in Delhi, is priced at ₹12999.
The company is pitching software as their biggest selling point, having named their operating system Yu 2.0 'Android on Steroids' (We hope that doesn't wear off!). Last year, despite selling 2 million phones, Yu received a lot of criticism especially on the software front. With Cyanogen no longer on board, the company is hoping to redeem themselves with better software.
Yu has integrated Udio wallet in the phone to enable seamless payments. Some of the other features of the OS include the monochrome mode, password manager, and no bloatware. According to Yu, the OS is closest to the stock Android supplied by Google. Yu has also introduced quick music toggle, medical search including lab tests, doctor search, consultation powered by Lybrate, cab book, as well as search and food search integrated.
In keeping with the trend in mobile phones in practically every category, Yu Yunicorn has a full metal body. Only 8.5 mm thick, it is quite slim but its design is anything but unique. The phone is running Android Lollipop 5.1 out of the box, but it will be upgraded to Marshmallow 6.0.
The phone will be competing against the likes of Moto G4 and Xiaomi Redmi Note 3, both of which have been receiving a good response from users and reviewers alike. Yu has yet to recover from the pile of complaints by users over issues such as device breakdown and over heating.