26/05/2016 2:23 PM IST | Updated 15/07/2016 8:27 AM IST

HTC 10 Launched In India For ₹52,990

Tyrone Siu / Reuters
HTC 10 Android-based smartphones are displayed during the launch event in Taitung, Taiwan April 12, 2016. REUTERS/Tyrone Siu

Hoping to better the mild response in India to their last flagship smartphone, HTC, the Taiwan based phone manufacturer, unveiled their latest flagship phone, the HTC 10 in New Delhi today. The phone which has been keenly awaited by the tech community, as well as by the consumers, will be available for a not-so-pocket-friendly price of ₹52990. Featuring a 4GB RAM, HTC 10 runs on Qualcomm Snapdragon 820.

HTC is touting the phone's "unibody" design, which means that each individual phone's body has been crafted from a single piece of metal. It has a 5.2-inch QHD super LCD 5 display with 3000 mAh battery that is Quick Charging 3.0 compatible.

HTC also claims that the phone display is a big improvement over HTC M9, the previous version of the flagship phone, being "30 percent more colorful and 50 percent more responsive." HTC 10 runs on Android Marshmallow 6.0 software with Sense UI customization. The phone will be upgraded to Android N later this year.

It features a 12 MP rear camera with ultra pixel (bigger pixel sizes for better quality) and OIS (Optical Image Stabilization) technology. The camera has dual tone LED flash and laser auto-focus. The front camera has a 5 MP shooter with a f/1.8 aperture. Both cameras have an ability to shoot in 4K video. The company has also added OIS in the front camera.

HTC has always prided itself for its dual front speakers and BoomSound technology. And, for HTC 10, they have included a 24-bit audio experience throughout the smartphone with BoomSound HiFi. The phone also has personal audio profiling with DAC support and Dolby surround sound output in 'Music' and 'Theatre' modes. HTC 10 comes with a pair of high-quality headphones.

The phone will be available in India from June 5, and the first 500 buyers will get special 'Ice View' case free. Although HTC 10 has widely received positive reviews, it has a huge task ahead with its price point in the Indian market. Samsung launched their flagship phones Galaxy S7 and S7 Edge back in March, priced at ₹48,900 and ₹56,900 respectively, with some websites having offers on them. LG is also launching their flagship LG G5 on 1 June.