Asus launched a new iteration of the popular phone, the Zenfone Max, today with upgraded hardware and software. The phone is available in 2 variants on Flipkart, at a starting price of ₹9,999.
The launch of the phone was first announced last year in August and it hit the market early in 2016. The latest version of Zenofone Max features an upgraded processor, with the Qualcomm Snapdragon 410 now replaced by the Snapdragon 615 Octa-core processor. The company has also upgraded the software in the new model, featuring the Android Marshmallow 6.0.1 wit Zen UI.
The phone's biggest selling point remains the huge battery with its 5000 mAh capacity. Asus claims that the battery can go for 2-3 days without recharging in course of normal usage. The new Zenofone Max can also work as a power source, supplied as it is with a USB on-the-go cable in the box, which has a USB port where other devices can be plugged and charged.
Zenfone Max has a 5.5-inch screen, but at 720p its resolution is disappointing. During our hands-on with the device, the display did not seem to be particularly impressive, though the phone itself felt good in the hand with polished edges and faux-leather back design.
The software design could do with improvement. The 13 MP rear camera features dual tone LED and an aperture of f/2.0, while the front camera has a 5 MP resolution. Both delivered quality photographs.
Zenofone Max has been launched in two variants -- the first one with a 32 GB internal memory and a 2 GB RAM, and the second one with the same similar internal memory and a 3 GB RAM. The two devices are priced respectively at ₹9999 and ₹12999.
With new mid-range phone models being launched almost every week, Asus has to do a lot of groundwork to compete with the other established players in the segment. Motorola launched their much awaited Moto G4 and Moto G4 plus last week. While, Lenovo introduced their sub-brand Zuk in India with Zuk Z1. And the top device maker for India, Samsung launched two mid-range J-series devices this month.