Spoiler Alert: Instagram has changed its logo.
From this to..
On Wednesday, Instagram, the photo-sharing app owned by Facebook, introduced its new look with updated icon and app design. Inspired by the previous app icon, the new logo represents a simpler camera and the rainbow lives on in gradient form.
Instagram also updated icons for their other creative apps: Layout, Boomerang and Hyperlapse.
The new look was unveiled on Instagram's Blog.
They also posted on their official Twitter account.
Predictably, the gruff people of Twitter have hit back with jokes and memes.
Well done, Instagram. pic.twitter.com/8XJAV37bwe— tumblr boy (@Shairlock) May 12, 2016
How Instagram logo was made pic.twitter.com/jtRkYICDpn— Aladdin (@Alllahdin) May 12, 2016
A new instagram facelift look its not even an INSTAGRAM. Im so disappointed— Ucop (@Yusofhshm) May 12, 2016
super impressed with all the time & hard work that went into redesigning the Instagram logo pic.twitter.com/2SlIC79SgL— Relatable Quotes (@RelatableQuote) May 11, 2016
Not sure I like the new @instagram app logo! It's dominating my home screen! 😳— Phillip Schofield (@Schofe) May 12, 2016
I thought Instagram deleted I been proper searching couldn't see it anywhere for like an hour then realise it's changed its logo— Chet Johnson (@Chet_Sket) May 12, 2016
Join us for an exclusive interview with Baba Ram Rahim Gurmeet Singh, designer of the new Instagram logo. pic.twitter.com/8qLI7fxNwT— Akshar (@AksharPathak) May 12, 2016
Instagram changes logo and the internet says: pic.twitter.com/NgJfyGI35x— Stephanie Patrick (@CordyPatrick) May 11, 2016
Instagram's new logo is like a rainbow and then you open the app and it's all black and white pic.twitter.com/Y2q9LrRzVm— Loz (@Lauren_Neate) May 12, 2016
I like how the new Instagram icon shows an outline of your dinner plate with a glass next to it. pic.twitter.com/MDHZJyDlyY— k (@krazyfrog) May 11, 2016
[tweaks color of one pixel of the new instagram icon]— Rounak Jain (@r0unak) May 12, 2016
"Magical. So gorgeous"
"Just graceful =)"
"I like this one more (:"
And some already started missing the good old Instagram.
Bring back the old Instagram 😁— Andi Manzano-Reyes (@andimanzano) May 12, 2016
Missing the old Instagram icon already. pic.twitter.com/t92DAszP25— Trendulkar (@Trendulkar) May 12, 2016
Instagram finally took to Instagram to explain the reason behind the change in logo.
Three years ago, Paulo del Valle (@paulodelvalle) started the My Instagram Logo project, inspiring thousands of creators to remix our icon in wildly creative ways. Paulo, who lives in São Paulo, used more than 400 flowers to make his remix of our app’s new look. “I went to the biggest flower shop in Rio de Janeiro and bought half of their stock for Mother’s Day. Then I got home and I had no idea how I was going to do it,” he explains. Eight hours later, he had something beautiful. Photo by @paulodelvalle
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