Spoiler Alert: Instagram has changed its logo.
From this to..
On Wednesday, Instagram, the photo-sharing app owned by Facebook, introduced its new look with updated icon and app design. Inspired by the previous app icon, the new logo represents a simpler camera and the rainbow lives on in gradient form.
Instagram also updated icons for their other creative apps: Layout, Boomerang and Hyperlapse.
The new look was unveiled on Instagram's Blog.
They also posted on their official Twitter account.
— Instagram (@instagram) May 11, 2016
Predictably, the gruff people of Twitter have hit back with jokes and memes.
Well done, Instagram. pic.twitter.com/8XJAV37bwe
— tumblr boy (@Shairlock) May 12, 2016
How Instagram logo was made pic.twitter.com/jtRkYICDpn
— Aladdin (@Alllahdin) May 12, 2016
A new instagram facelift look its not even an INSTAGRAM. Im so disappointed
— Ucop (@Yusofhshm) May 12, 2016
super impressed with all the time & hard work that went into redesigning the Instagram logo pic.twitter.com/2SlIC79SgL
— Relatable Quotes (@RelatableQuote) May 11, 2016
— Highsnobiety (@highsnobiety) May 12, 2016
Not sure I like the new @instagram app logo! It's dominating my home screen! 😳
— Phillip Schofield (@Schofe) May 12, 2016
— Chuck (@ChuckTailored) May 12, 2016
I thought Instagram deleted I been proper searching couldn't see it anywhere for like an hour then realise it's changed its logo
— Chet Johnson (@Chet_Sket) May 12, 2016
— Godman Chikna (@Madan_Chikna) May 12, 2016
Join us for an exclusive interview with Baba Ram Rahim Gurmeet Singh, designer of the new Instagram logo. pic.twitter.com/8qLI7fxNwT
— Akshar (@AksharPathak) May 12, 2016
Instagram changes logo and the internet says: pic.twitter.com/NgJfyGI35x
— Stephanie Patrick (@CordyPatrick) May 11, 2016
Instagram's new logo is like a rainbow and then you open the app and it's all black and white pic.twitter.com/Y2q9LrRzVm
— Loz (@Lauren_Neate) May 12, 2016
I like how the new Instagram icon shows an outline of your dinner plate with a glass next to it. pic.twitter.com/MDHZJyDlyY
— k (@krazyfrog) May 11, 2016
— The Poke (@ThePoke) May 12, 2016
[tweaks color of one pixel of the new instagram icon]
"Magical. So gorgeous"
"Just graceful =)"
"I like this one more (:"
— Rounak Jain (@r0unak) May 12, 2016
And some already started missing the good old Instagram.
Bring back the old Instagram 😁
— Andi Manzano-Reyes (@andimanzano) May 12, 2016
Missing the old Instagram icon already. pic.twitter.com/t92DAszP25
— Trendulkar (@Trendulkar) May 12, 2016
Instagram finally took to Instagram to explain the reason behind the change in logo.
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